Reel
Format guidelines
Projects that connect through rhythm, light, spatial flow and atmosphere. Reels are more selective — but when a project truly connects, the results can be outstanding.
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Project name, city, country ... more
Up to 45 seconds · Ratio 9:16
What you send us
and how it looks
We publish it as sent
Just the city and country where the project is located.
architecturenow
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Project name, city, country ... more
How it looks once published
The video is produced by you. We verify it, publish it and schedule it.
See a real published reel →Recommended
visual style
A reel is not a slideshow. It is a sequence. The way your project moves, breathes and sounds is what makes an audience stop scrolling.
A strong opening is critical — the first 2 to 4 seconds determine how the reel performs.
Pacing should align with the identity of the architecture — calm buildings deserve calm cuts.
Sound should serve the architecture, not compete with it.
Overlays should stay minimal. No titles, frames or heavy typography over the footage.
Take it
further
Optional extensions that increase visibility and placement. Reel add-ons are requested once your feature is approved.
your Feature
The only add-on where our team works on your content: a graphic upgrade applied in the ArchitectureNow design language.
Temporarily pins your publication to the top of the feed.
Adds a temporary link related to your project.
Publishes in collaboration mode with accounts linked to the project.
Publication across more than one ArchitectureNow account.
your reel?
Choose the account and package that fit your project. Every feature starts at Submit Now+.