The formats
The four formats we run across the ArchitectureNow accounts, whether the content is an editorial feature or a commercial collaboration. They differ in shape, length and how long they stay.
Pick the shape
of your feature
The specifications below hold for every account and every route. What changes is how you get to them, not what the format can carry.
architecturenow Project Title · City, Country
Carousel
One image, or a sequence to swipe through. The format with the most room to tell a project in full.
- From one image to 20 slides
- Images, videos or both
- Ratio 4:5 or 1:1
- Full caption text, headline and credits
- Up to 3 tagged accounts per slide
- Up to 10 mentions in the caption
Vertical video that reaches beyond the followers. The format that travels furthest on its own.
- Video up to 45 seconds
60s reviewed case by case - Ratio 9:16
- Images and videos can be mixed
- Full caption text, headline and credits
- Up to 5 tagged accounts
- No titles, frames or heavy typography
A short sequence with stickers and a link. The only format the audience can answer or tap through.
- Up to 3 stories, 60s in total
- Ratio 9:16
- Text written on screen
- Up to 3 elements per story
link, poll, question or location - Music optional, chosen by you
- Live for 24 hours
The same feature · one account after another
The same publication running on more than one account, reaching four audiences instead of one.
- Any of the formats above
- Published on two or more accounts
- The same material across all of them
- Each account keeps its own caption and tags
- Subject to editorial fit with each account
- Rates depend on the accounts chosen
Same formats,
two ways in
What changes is not the format but the route. Editorial placement for a project, or a commercial collaboration for a brand.